Welcome to our sustainability journey
Building a world full of life
Sustainability is not a trend for us, but a conscious choice. We believe that flowers not only convey emotions and atmosphere but are also a powerful tool to make a positive impact on the world around us. That’s why we are actively committed to creating an environmentally friendly and socially responsible future in the floral industry.
Our mission is all about small, deliberate steps that together make a big difference. Reducing packaging is a prime example of this: by eliminating unnecessary materials and opting for reusable or recyclable alternatives, we are making a significant step toward less waste. Additionally, we are focused on reducing waste in a broader sense, such as promoting smarter consumption, encouraging longer use of products, and improving waste separation and recycling. This is how we are collectively building a world where resources are used carefully and the ecological footprint is minimized.
These are just small, valuable steps we are taking, but we are doing much more. Below, you can read more about our collaborations with various partners who, like us, are dedicated to sustainability, and learn more about organic growers who consciously choose organic cultivation. They are implementing creative and sustainable solutions to address the challenges of this farming practice. Additionally, we are improving sustainability within our company’s logistics processes, so we can make a positive impact there as well.
Our collaborations
FSI
Together with FSI, we are committed to ensuring that by 2025, 90% of our range consists of sustainable flowers and plants. This ambitious goal brings us closer to an industry that takes both people and the environment into account.
Floridata
By using FloriData, we gain valuable insights into market developments and sustainability. This data helps us make the right decisions and actively contribute to transparency within the industry.
Growers with a passion
Organic flower cultivation is all about harmony with nature. Instead of using chemicals, our organically selected growers use natural solutions: chickens to control weeds, insect hotels for beneficial insects, and small ponds to promote biodiversity. Special plants attract additional insects that help control pests. In this way, organic flowers not only offer beauty but also provide a sustainable choice that respects nature.
Sustainable solutions at Vianen Flowers
WKO-system
(Heat Cold Storage) allows us to use energy in a smart and sustainable way by storing heat and cold underground and reusing it. This significantly reduces our energy consumption and lowers CO₂ emissions.
Energy-saving motors
Our engines are designed to prevent energy waste; they operate exactly when and how needed, without unnecessary load. This ensures an efficient process with lower energy consumption and a greater focus on sustainability.
Sustainable vehicles
tarting from January 2025, our four new trailers, with a capacity of 1.4 times more volume, will significantly reduce the number of trips made annually. This will result in lower CO₂ emissions and a more efficient transportation process.
