
About us
The art of growing
More than twenty years ago, Joost Vianen took his first steps into the flower industry with a clear vision: to earn the trust of his first customers in London by offering a reliable supply and a personal approach. Today, twenty-four years later, we are proud to still work with these customers and see our network grow into a global circle of trusted partners. What began with deliveries to the United Kingdom now serves satisfied customers in over 45 countries, providing the most beautiful flowers and plants on a daily basis.
Our growth is a story of building together, step by step. From a rented box to our first owned premises with docks, offices, and a cold storage room, to our current 16,000 m² facility in Rijnsburg. From this modern location, we supply hundreds of international customers daily with a complete range: fresh flowers, greenery, dried flowers, decoration, and florist supplies. Whatever you need, you can order it all from us in one place. Our deliveries quickly reach their destinations around the world: by truck, train, or plane, always on time and always fresh.
We achieve all of this thanks to our dedicated team of 250 people. Our buyers and sellers are the heart of our offerings, selecting and purchasing the most beautiful and unique products. The transport department plays an essential role as the link between us and our customers, ensuring every delivery reaches its final destination quickly and correctly. Our logistics team works with precision in order picking and packaging, so each order is shipped with care and attention.
Additionally, our finance department ensures smooth payment and invoicing processes, so both we and our customers can collaborate with peace of mind. Our marketing team is ready to inform and inspire our customers with clear communication and valuable information. Together, we form a well-oiled machine that works with great enthusiasm and dedication to the success of our customers.
Our strength lies in understanding what makes each customer unique. At Vianen Flowers, we provide more than just flowers; we provide solutions and partnership
Joost Vianen, CEO Vianen Flowers


Our core values
Our core values are the foundation of everything we do. They guide our work and ensure that we can collaborate with joy and pride, both internally and with our customers, suppliers, and partners. By living these values, we build together a stronger and more successful company.
- With passion, we work with energy and pride in everything we do.
- With quality, we consistently deliver the best to our customers.
- With reliability, we build strong relationships based on trust.
- With collaboration, we strengthen each other and achieve more together.
- With joy, we make our work not only productive but also valuable and enjoyable.
